The planogram should be designed to meet the specific needs of the store and the products that it sells. The goal of the planogram is to create an efficient and effective layout for the retail store that will maximize sales and profits. There are four steps in creating a retail planogram: 1) understand the customer, 2) understand the product, 3) understand the space, and 4) create the planogram. It is a tool used by retailers to increase sales and optimize space. The steps of creating a retail planogram:Ī retail planogram is a graphical representation of how merchandise should be displayed on a store shelf. The purpose of a planogram is to help store employees know where to put products and to help customers find the products they are looking for. Introduction: Define a planogram and its purpose in retail.Ī planogram is a diagram that shows how products should be arranged on shelves in a retail store.
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